Ozuna with Brugal

Brugal Rum needed to create merch for their brand ambassadors to wear to Ozuna's concert they were sponsoring. The idea was to have something repping both Brugal Rum and the artist in fun and loud way, without using any of Ozuna's actual brand elements. For this a new visual identity allusive to Ozuna's "Nibiru" album, was created.

Shoe laces, snapback hats, fanny packs, and keychains were the apparel sent to the influencers, in a branded bright colored box, as well as an invitation in the shape of a planet that would unfold to reveal a message inviting them to the event and a ticket to the concert.