Bad Bunny with Brugal

Brugal Rum needed to create merch for their brand ambassadors to wear to the Bad Bunny concert they were sponsoring. The idea was to have something repping both Brugal Rum and the artist in a cool, low-key, but still visible way, without using any of Bad Bunny's actual brand elements. For this a new visual identity allusive to Bad Bunny's "X 100pre" album, was created.

Wearables such as a bandana and a sweatshirt were designed. These were sent in a trippy triangular package containing an eye shaped invitation where the concert ticket was placed.